A trade site that claims only what it can prove
Import and export company
For an import and export company, we built a site that positions a two way trade partnership: buyers in one market sourcing from the other, and brands crossing the other way. Every claim is checkable, which is what earns a skeptical procurement buyer's trust. Built in a day.
SpeedBuilt in a day
- unverifiable claims
- none, by rule
- trade directions covered
- 2
- 01
Built a site that tells the trade partnership in both directions
- 02
Created a 3D globe hero that carries the two way story visually
- 03
Wrote every line around method and standards, cutting any claim...
Every claim passed a substantiation review before it shipped. Volumes, rankings and superlatives were cut, so what remains is exactly what a buyer can verify.
The challenge
Trade sites default to big volumes, rankings and superlatives nobody can verify. The buyers who matter, procurement and engineering teams doing desk research, read that as noise and move on.
Why it mattered
A sourcing buyer is choosing a partner to trust with their supply chain. A site that overclaims loses that buyer before the first email, while a site built on method and standards gives them a reason to reach out.
What we built
- Built a site that tells the trade partnership in both directions, with a separate path for each.
- Created a 3D globe hero that carries the two way story visually.
- Wrote every line around method and standards, cutting any claim that could not be substantiated.
The result
- A site that explains how the trade actually works, in both directions.
- Copy a procurement buyer can check, with no invented volumes, clients or testimonials.
- A distinct visual identity that sets this entity apart from its parent group's site.
Built for trust
Every claim passed a substantiation review before it shipped. Volumes, rankings and superlatives were cut, so what remains is exactly what a buyer can verify.
AI at work
When a procurement buyer asks an AI assistant who can source in either direction, the site answers with its services and the method behind them, in a structured form those tools read directly. Because every claim passed a substantiation review, what an assistant repeats is something the buyer can check.
What it produces
- a machine readable company profile
- structured service listings for both trade directions
- answers AI assistants can quote
- page trails search engines follow
How it works, day to day
Each page pairs the copy with a short structured description of the company and its services. Search engines and AI assistants read it when they index the site. The team decides what goes into it, and nothing unverified does.
Where it saves time, and gets better with use
- Desk research increasingly starts in an AI assistant, and this site is ready to be read there.
- The substantiation rule carries over: an assistant can only repeat what the team has already verified.
- New services join the same structured catalogue, so each addition is visible to search and AI from the day it ships.
The technology
- Explains how the trade actually works
- No claims that cannot be checked
- A globe that carries the two way story
Technical notes
- Static site with a lazily loaded 3D globe
- Editorial rule enforced at content review rather than in code
Questions we get asked
- Why avoid big numbers on a trade site?
- Because the buyers who matter check them. A site built on method and standards gives a skeptical procurement team something they can verify, which does more for trust than any volume claim they cannot.
- How long did the site take?
- The full site, including the home page, services and gateway pages and an accessibility pass, was built in a single day according to the project history.
- What does the globe do?
- It shows the partnership running in both directions, which is the core of the story, and it loads after the content so it never holds a visitor up.
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