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Prospicience Consultancy
B11In production

A lead funnel with a price calculator, in four directions

Home services

For a home services business, we built a multi step lead funnel with an embedded price calculator that shows an indicative price before asking for contact details. Instead of describing options in a deck, we built four complete visual directions on one funnel so the client could compare them live. Built in a day.

SpeedBuilt in a day

visual directions built
4
price shown before contact step
yes
How it works
  1. 01

    Built a multi step funnel with an embedded price calculator

  2. 02

    Showed an indicative price before the contact step

  3. 03

    Built four complete visual directions on one shared funnel...

The gate

Value before the ask, by design. The price appears before the contact form, and every step keeps its answers, so a visitor who goes back never has to start again.

The challenge

Most lead funnels ask for contact details before giving anything back. Visitors who only wanted a rough price leave, and the business never hears from them.

Why it mattered

In home services the first question is almost always price. A funnel that answers it up front gives visitors a reason to keep going, and the contact details come with them.

What we built

  • Built a multi step funnel with an embedded price calculator.
  • Showed an indicative price before the contact step.
  • Built four complete visual directions on one shared funnel, rather than sketching them.

The result

  • A funnel that gives a visitor a price before it asks for anything.
  • Answers kept on every step, so going back never loses input.
  • Four working designs to choose from, compared as real products rather than slides.

Built for trust

Value before the ask, by design. The price appears before the contact form, and every step keeps its answers, so a visitor who goes back never has to start again.

Automation at work

The calculator gives every visitor an indicative price the moment they finish answering, the question a salesperson would otherwise take by phone, so the team hears from visitors who already know the ballpark.

What it produces

  • indicative prices on demand
  • enquiries from visitors who have seen a price
  • answers kept at every step
  • four working design directions

How it works, day to day

A visitor answers a few questions, the calculator shows an indicative price, and contact details are asked for last. The business sets the pricing rules, and people follow up on every enquiry.

Where it saves time, and gets better with use

  • The first price conversation happens before anyone picks up the phone.
  • One funnel engine drives all four designs, so a change to the questions or pricing applies everywhere at once.

The technology

  • Answer a few questions, see a price
  • Contact details asked for last
  • Four designs built and compared
Technical notes
  • Step state preserved across the funnel so a back step never loses input
  • Four theme implementations sharing one funnel engine

Questions we get asked

Why show the price before the contact form?
Because asking for details first is what makes visitors leave. An indicative price gives them a reason to continue, and contact details come last.
Why build four designs instead of presenting mockups?
A working funnel shows how each direction feels to use, step by step. All four share one engine, so the comparison is about design, not features.

Related systems

Have a process that should run itself? Let us build it.

Tell us the problem. We will show you what we would build, how fast we can ship it, and what it will deliver, from a first pilot to a full platform.

Book a consultationcontact@prospicience.in