# A lead funnel with a price calculator, in four directions

Entry B11. Sector: Home services. Status: in production. Delivered: 2026-05.
Source: https://ai.prospicience.in/work/lead-funnel-with-calculator

For a home services business, we built a multi step lead funnel with an embedded price calculator that shows an indicative price before asking for contact details. Instead of describing options in a deck, we built four complete visual directions on one funnel so the client could compare them live. Built in a day.

Speed: Built in a day.

## The challenge

Most lead funnels ask for contact details before giving anything back. Visitors who only wanted a rough price leave, and the business never hears from them.

## Why it mattered

In home services the first question is almost always price. A funnel that answers it up front gives visitors a reason to keep going, and the contact details come with them.

## What we built

- Built a multi step funnel with an embedded price calculator.
- Showed an indicative price before the contact step.
- Built four complete visual directions on one shared funnel, rather than sketching them.

## The result

- A funnel that gives a visitor a price before it asks for anything.
- Answers kept on every step, so going back never loses input.
- Four working designs to choose from, compared as real products rather than slides.

## Built for trust

Value before the ask, by design. The price appears before the contact form, and every step keeps its answers, so a visitor who goes back never has to start again.

## Automation at work

The calculator gives every visitor an indicative price the moment they finish answering, the question a salesperson would otherwise take by phone, so the team hears from visitors who already know the ballpark.

What it produces: indicative prices on demand, enquiries from visitors who have seen a price, answers kept at every step, four working design directions.

- The first price conversation happens before anyone picks up the phone.
- One funnel engine drives all four designs, so a change to the questions or pricing applies everywhere at once.

How it works day to day: A visitor answers a few questions, the calculator shows an indicative price, and contact details are asked for last. The business sets the pricing rules, and people follow up on every enquiry.

## Figures from the delivered system

- visual directions built: 4
- price shown before contact step: yes

## The technology

- Answer a few questions, see a price
- Contact details asked for last
- Four designs built and compared

### Technical notes

- Step state preserved across the funnel so a back step never loses input
- Four theme implementations sharing one funnel engine

## Questions

### Why show the price before the contact form?

Because asking for details first is what makes visitors leave. An indicative price gives them a reason to continue, and contact details come last.

### Why build four designs instead of presenting mockups?

A working funnel shows how each direction feels to use, step by step. All four share one engine, so the comparison is about design, not features.

Capabilities: lead-generation-and-crm-automation.